Inappropriate and Misleading Content Policy
1. Introduction
1.1. Inappropriate and Misleading Content policy (the “Policy”) ensures that all content relating to products sold on Lazada (“Product Content”) is in line with the principles set out in the Lazada Community Policies.
1.2. The scope of this Policy includes Product Content uploaded (1) on Lazada, such as product images or text upload in the product display page and content found in Lazada feed and product review page, or on any other platforms where such Product Content makes reference to Lazada (“Related Platforms”), such as Lazada advertisements on social media platforms; and (2) via any form of communications, including but not limited to, images, videos or livestreams.
2. Policy
2.1. A seller shall ensure that all Product Content uploaded on Lazada or Related Platforms:
a. is complete, accurate, and not misleading; and
b. do not contain, involve, promote or relate to the following:
i. obscenity;
ii. gruesome or distasteful content;
iii. vulgarities or discriminating language;
iv. spam messages; and
v. black magic content.
3. Enforcement
3.1. The following enforcement action may be taken against a seller who is found to be in violation of the Policy:
a. deactivate or lock your listings;
b. lower the ranking of buyers’ search results of your listings; or
c. issuance of up to [16] non-compliance points.
3.2. The enforcement action taken will be based on the severity of the violation. Lazada may take into a consideration the following factors in determining the appropriate enforcement action:
a. extent of how the violation has impacted our community; and
b. whether it is a repeated offense.
4. Policy Compliance
4.1. Table 1 sets out guidelines on how to ensure compliance with the Policy
Content Display |
Guideline |
Main product image |
·Feature the main product ·Do not include any “before and after” comparison images, and/or testimonials ·Do not include irrelevant images, including any overclaiming or exaggerated “effects” ·Do not use an animated image (e.g. image in GIF format) |
Product title |
· Straightforward and factual · Consist of only relevant keyword · Not contain comparable or superlative statements (e.g. “this product is better than Brand A”, “this product is 100% effective”) · Not contain repeated keywords (e.g. "mp3", "mp3 player", "mp3 player", "music") · Not contain irrelevant brand names (e.g. "Sports Shoes", "Nike", "Adidas", "New Balance") · Not contain special characters (e.g. emojis, emoticons and any other special symbols) · Not contain promotional statements (e.g. "Free shipping", "In stock", "Hot sale", “Best-selling” etc) · Not contain “Muslimah” wording for non Muslim fashion category – refer Muslimah listing guideline |
Product content |
·Be accurate, clear and precise ·Check the accuracy of the country of origin, functions and regulatory approvals before listing ·Do not include any competitive claims ·Do not exaggerate ·Do not include any distasteful keywords, or images ·Do not be directed towards sex on purpose |
Table 1
4.2. Table 2 sets out scenarios you should avoid to ensure that the Product Content is complete, accurate and not misleading.
Scenario |
NOT ALLOWED Examples |
Use false or misleading claims that entice users to purchase |
“Miracle cures” for medical ailments, extreme weight loss or programs Using animated images as a form to publish fake flash sales, represent that the product is related to Lazada’s campaign or attract traffic to your store. |
Omit material information |
Product suitability or any side effects of using the product |
Use competitive claims |
Product Content contains superlatives and comparatives such as “best”, “#1”, “better than”, “faster than”, without any scientific or technical evidence to back your claims Making price comparisons against dissimilar goods or services. |
Sell products with an element of luck |
Mystery or surprise boxes, products with lucky draw feature |
Inappropriate pricing |
Products with prices that are inflated or listing products with a very low price with the intention to attract more traffic and without the intention to sell/ fulfil any customer orders at this price. Overcharging products at grossly inflated prices without a basis is also not allowed. |
Misleading discounts |
Marking up the usual price to give customers the perception that the discount or savings is more than usual |
Inappropriate use of product variations |
Listing a product (typically at a price much lower than the main product) that may be an add-on, or irrelevant to the main product, as a variation to the main product, with the intention to attract traffic and mislead buyers to enter the product listing page. In general, product variations should share the same product title and description, and should only vary in colours, sizes, or technical characteristics. For avoidance of doubt, a seller may list the add-on as a bundle, which should also include the main product. |
Non-Lazada promotions |
Promoting products on other platforms by embedding such information in images or descriptions |
Impersonation |
Representing your store to be an authorized store or another brand’s store without permission Duplicating other stores/ brands’ trademarks, product listings images and listings, or other copyrights without permission Claiming authenticity or originality but not having proper proof of such claims |
Unauthorised Alcohol Listing |
Listing alcoholic products without authorisation from Lazada |
Switching or recycling a listing |
Changing the product on the listing to a different or newer item. Different and/or newer items should be created as a new listing. You have an original listing containing content (e.g. title, pictures etc.) of Product A. Instead of creating another product listing for Product B, you amend the original listing, containing content used for Product A, to content relating to Product B |
Table 2
5. Appeal Guideline
If you have received a notification that you had violated our policy and you may find the violation details such as product name and policy description from Account Health page > Policy Violation Records > Non-Compliance Records. If you would like to file an appeal, you may do so in Non-Compliance Records page as well.
